If you have used the App store recently, you might have noticed a new increase in advertising apps. What exactly are advertising apps? Well, essentially they are apps that are geared specifically towards something.

For example, the new 007: Quantum of Solace movie has an app. Singer Pink has an app, Zippo the lighter company has an app and so do numerous other artist, movies, companies.

What is the big deal? Really, there isn’t a huge deal, except for the fact that if this continues the App store could be full of advertising apps. Which would then make it harder to find good apps. Not to mention, we live in a world in which we see advertisements wherever we go. It would be nice to assume that when we turn on our iPhone and begin to look for some cool apps, that we wouldn’t run into 10 advertisement apps.

It still needs to be seen what exactly Apple will do about this. I am sure they might want a cut of some of the money they are possibly saving these companies by advertising a free app. Let’s hope they decide soon and hope that we don’t start seeing advertisements for every movie that comes out.